Results
This industry has a credibility problem, and it was earned. So here is the plain version of where we are and what we can prove.
Where we actually are
SearchScallers launched in 2025. We have client work in progress and none of it has accumulated the six to twelve months of Search Console data that would make a case study worth reading. So there are no case studies on this page yet.
We could have filled this page the way most new agencies do — stock photography, invented percentages, a testimonial attributed to "Sarah M., Business Owner". We are not going to, for two reasons. It is dishonest. And fabricated endorsements violate the FTC Endorsement Guides, which would be a strange thing for a firm whose entire pitch is that it handles the legal layer properly.
As real results come in, they will be published here with dated screenshots, the actual numbers, and the client's name where they permit it. Until then, judge us on two things you can verify right now instead.
Run it through PageSpeed Insights. View the source and read the markup. Check the structured data in Google's Rich Results Test. Open the contact form and look at the consent checkbox. Everything we say we do, we did here first, and you can audit all of it without asking our permission.
We will produce a written technical audit of your current site before any money changes hands: what is indexed, what is blocked, what your competitors rank for that you do not, and what is legally exposed. It is specific, it is yours to keep, and you are welcome to take it to another developer. That document is a better test of whether we know what we are doing than any case study.
Reporting
How many of your pages Google has actually indexed, versus how many exist.
This is the first number that matters and the one nobody checks. A site with forty pages and four indexed does not have a ranking problem, it has an indexing problem, and no amount of content or link building will fix it.
Source: Google Search Console, Pages report
Which searches your site appears for, how often, and where in the results.
Impressions rise before clicks do. A page climbing from position 34 to position 12 produces almost no traffic but is unmistakable evidence that something is working — and it is the earliest honest signal you will get.
Source: Google Search Console, Performance report
Where you rank in the map pack from multiple physical points across your service area.
Local rankings change with the searcher’s location, so a single check from our office is meaningless — and flattering. A grid shows the truth: strong near your pin, weaker at the edges, and exactly where the boundary sits.
Source: Grid-based local rank tracking
LCP, INP and CLS as experienced by real Chrome users on your site.
A lab score on a fast laptop tells you what is possible. Field data tells you what is happening. Google uses the field data, and so do we.
Source: Chrome UX Report via Search Console
Form submissions and phone-number clicks, attributed to the page and query that produced them.
Traffic is a vanity metric that feels like progress. The only question worth answering is which searches brought people who actually contacted you.
Source: Analytics events and form logs
Sessions, pageviews and bounce rate, unless you specifically ask. They move for reasons that have nothing to do with the work — a holiday weekend, a bot crawl, one post shared in a local Facebook group — and they are the numbers agencies reach for when the numbers that matter have not moved. If a month produced nothing worth reporting, we would rather write that sentence than pad the report with a chart.
We also do not report "keywords ranked" as a total. It sounds impressive and means almost nothing, because it counts terms nobody searches alongside the three that actually bring you work.
The audit is free and written down. If we are wrong about your site, you will be able to tell immediately — which is rather the point of offering it.