Service
Saying the Right Things
Working out exactly what your customers type into Google, then writing the page that answers them better than the competition does.
Search volume is the least useful number in keyword research
A keyword with two hundred monthly searches from people ready to hire is worth more than one with twenty thousand searches from people writing a school project. We segment by intent first and volume second, because the goal is revenue, not traffic. Traffic is a vanity metric that feels like progress.
Two of your pages targeting the same keyword is a problem you created
Keyword cannibalisation is common and quietly expensive: two pages split the signals, neither ranks well, and the fix requires consolidating or redirecting pages you already paid to write. A keyword-to-URL map produced before anything is written prevents it entirely.
On AI-generated content -- our actual position
Google does not penalise content for being AI-assisted; it penalises content that is unhelpful, and undifferentiated generated text is overwhelmingly unhelpful. It restates what already ranks, contains no first-hand experience, and offers nothing a reader could not get elsewhere. We use AI where it genuinely belongs -- research, outlines, structure, first drafts of routine sections -- and we do not ship a page that a person who knows your business has not written, corrected and signed off on.
Saying the Right Things: common questions
Do I need a blog?
Often, no. For many local service businesses, a small set of excellent service and location pages outperforms two years of weekly posts. A blog earns its place when your customers genuinely research before buying. We will tell you if yours do not.
How many keywords will I rank for?
We will not put a number on it, because nobody honestly can. What we will show you is a mapped list of the specific terms we are targeting, the pages targeting them, and monthly movement on each.
Related
The rest of the work this connects to
Your Website, Built by Hand
A site built from scratch for your business. Loads fast on a phone, says what you do in plain language, and gives Google everything it needs to show you.
Getting Found on Google
Making sure Google can find your site, understand what you do and where you work, and put you in front of people searching for it.
The Map at the Top of Google
Getting you into the little map at the top of the results — the three businesses most people call before they scroll any further.
The Compliance Pack
The stack of small legal bits a licensed contractor’s website is supposed to carry — and that almost nobody building websites has heard of.
Knowing What Is Working
A plain monthly update: how many people found you, how many got in touch, and what we are working on next. No dashboards you will never open.
Find out what your website is costing you
We will take a proper look at your current site and tell you why it is not bringing you work — whether Google can even find it, how you stack up against the competition nearby, and whether your contact form could land you in trouble. It is free, and it is yours to keep whether or not you hire us.